The cast · Commercial proposal for Good State
People and AI agents. One team.
Before we talk about what we propose, here is who already works on your project. Hover or tap a card to see the first week and what it takes off the founder's desk.
01 Team — strategy & results
02 AI agents — working 24/7
Your time goes to product and partners. The routine goes to us.
The model works. The levers are visible.
Business model
300+zinc bottles a month on one listing¹
6,343ratings, 4.6★¹
~4×June site peak vs a typical month²
Already made: a vertical ad
Ionic Man · 15 s · 9:16
Ionic Man — fifteen minerals
A 15-second animated ad for Reels, TikTok and Shorts about the Ionic Man men’s multi-mineral. This is the format of step 08 content: the product in the center, mineral characters, one clear message.
Draft creative. On-screen copy and claims are checked in step 07 before it runs as an ad.
Why Good State
17 years of a product people come back for.
- 01Since 2009GOOD STATE trademark filed March 27, 2009 (USPTO via Justia)
- 026,343 ratings · 4.6★ on AmazonIonic Liquid Zinc Ultra Concentrate · Amazon, Oct 21, 2026
- 03300+ bought in the past monthSame listing, Amazon "bought in past month" label
- 04Customers buying for 5 and 8 yearsTrustpilot 5★ reviews, Nov 19, 2024 and May 31, 2025
- 05Founded by a former college athletegoodstate.com/pages/about-us
Good State Inc. · Fort Washington, PAIllustration: concept render
What we checked
Evidence · click to enlarge
Sources for the numbers on this page
- Amazon, amazon.com/dp/B00D0VI0A8, captured Oct 21, 2026 (delivery to Wilmington, DE, signed out).
- Grips Intelligence, gripsintelligence.com/insights/retailers/goodstate.com, Aug 2026. External estimate; June ≈ 3.4–5.6× of Mar, Apr, May and Aug, 4.2× on average, reconstructed from the chart.
- Trustpilot, trustpilot.com/review/www.goodstate.com, Oct 21, 2026.
- Instagram @goodstateinc, Oct 21, 2026.
- goodstate.com product, wholesale and about pages, Oct 20–24, 2026.
12 steps · Part of the work is already done
Twelve steps. Four are already built.
Each step has a lead, a result and a line on the founder's time. Open a step to see what we do; built steps open their live module.
BUILTNEXT · month 1PLANNED
Step 02 · Reputation · working prototype
Reputation agent: brand mentions on one click
Press "Find mentions": the agent opens search results, collects links, skips marketplaces and everything it has already collected, and posts what's new in the chat.
Reputation agentready to search
Step 03 · Marketplaces · A+ content
Two A+ packages for Liquid Ionic Magnesium
Ultra Concentrate: 10 drops = 50 mg magnesium, 100 servings per bottle (goodstate.com). Each package has four 970×600 modules: cover, dosage, how to smooth the taste, why a concentrate. Copy is in English, as it will go live on Amazon.com.
Bottle images are concept renders; studio photos at launch. Module order follows the shopper: what it is → how to take it → how to drink it without bitterness → why it's worth the money. Price checked on Amazon on Oct 21, 2026 ($18.99, 2 oz); we re-check it before upload.
Step 04 · Service · demo on test data
Website bot answers in 2 seconds
The three most common shopper questions are answered without a manager. Anything the bot can't solve goes to the helpdesk as a ready ticket. Try order numbers GS-10421 and GS-10388.
GOOD STATEDemo storefront · not the real store
Liquid · Nano-Ionic
Ultra Concentrate Liquid Ionic Magnesium
10 drops = 50 mg · 100 servings per bottle
$18.99Subscribe & save 15%
Where is my order?Status and tracking by order number
How do I take it?Dosage from the product page
How to hide the taste?Tips to drink it without bitterness
One inbox
Email, website chat and marketplace messages land in one helpdesk. The bot answers first and hands the hard cases to a person.
Delay alert
If an order hasn't shipped in 3 days, the bot opens a ticket and lets the customer know. The threshold is adjustable.
Rating after delivery
After delivery the bot asks every buyer for a rating. A low rating opens a support ticket right away.
Step 04 · Service · AI Call Manager · call example
Every call answered. 24/7.
This is a real call handled by our AI Call Manager for an appliance-repair business: it found the problem, booked a time and quoted the price. For Good State, the same agent is set up on your FAQ, orders and policies.
Incoming call · recordingwaiting
00:00
Step 11 · Sub-brand · packaging concept
STATE by Good State: Immune, Calm, Hydro
A line built around daily jobs, with an answer to the top complaint: taste (168 of 231 taste mentions on Ionic Magnesium are negative). Each product has its own color, its own mineral on the label and its own flavor. Flavors and formulas are for discussion.
Packaging
8 fl oz bottle · concept
Messages
Headline · subhead · why
Social banners
1080×1080
Product cards
Website and marketplaces
Calculator · Your numbers, not ours
What comes back: the founder’s hours
Fill in your own numbers. We don't guess the founder's hours; we measure them in the audit.
Founder's time
Back to product and partners0 h/week → 0 h/month
Fill in your numbers; we measure them in the audit.
Plan · Six months
Phase one is done. Month one is next.
Prototypes first, then the audit and quick wins, then the site and retention, then content, partners, ads and a STATE pilot.
Summary · Next step
Your business deserves more. So does your time.
Leaves the founder's deskNow handled by
- "Where's my order?" and customer questionsAI Support Agent
- Reading reviews and complaintsAI Reputation Agent
- Reconciling orders, payments and feesAI Bookkeeping Agent
- Emails and remindersAI Retention Agent
- Partner and customer callsAI Call Manager
- Ads, listings, site, contentPerfilov team
The founder works on product and strategy, not routine.
Next step
Start with the audit.
Give us access to Seller Central and your store — in [timeframe] we'll show Point A and a 6-month roadmap.
Book a 30-min call →
PERFILOVgrimka.com · Calls · Web · Automation